{"product_id":"the-dawn-dress","title":"The Dawn Dress","description":"\u003cp\u003eA column of awning stripe — chocolate, turquoise, green, marigold, orange —\u003cbr\u003eframed top to bottom in a great seventies botanical: across the shoulders, down\u003cbr\u003ethe sleeves, along both sides, one last band at the hem.\u003c\/p\u003e\n\u003cp\u003ePutting a stripe next to a floral is the oldest trick in the book, and it works\u003cbr\u003efor exactly one reason: the colours have to talk to each other. Here they do.\u003cbr\u003eEvery shade in the floral is already somewhere in the stripe, so the eye reads\u003cbr\u003eone designed thing rather than two fabrics that happened to meet. Framed panels,\u003cbr\u003enot scraps. And this is the season for it — the spring runways were one long\u003cbr\u003eargument for clashing on purpose.\u003c\/p\u003e\n\u003cp\u003eThose panels do something quieter, too. They sit at the edges — shoulders,\u003cbr\u003esleeves, sides, hem — so nothing cuts across you. The stripe runs from the yoke\u003cbr\u003eto the floor without a single interruption, which is about as long an unbroken\u003cbr\u003eline as a dress can give you. It won't narrow you, whatever you've heard about\u003cbr\u003evertical stripes. What it does is give the eye somewhere to travel, all the way\u003cbr\u003edown.\u003c\/p\u003e\n\u003cp\u003eAnd it doesn't cinch. It falls straight from the shoulder and keeps falling, in\u003cbr\u003ehemp and linen together — breathable, and softer every time you wash it. Run a\u003cbr\u003ebelt round your natural waist if you want a shape, or leave it and take the room\u003cbr\u003einstead.\u003c\/p\u003e\n\u003cp\u003eA shoe with some weight to it, a basket, and the good part of the afternoon.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHemp-linen blend · split V neckline · long wide sleeves · loose kaftan cut with no waist seam · floor length · panelled construction — striped body with contrast floral panels at the yoke, upper sleeves, sides and hem · relaxed and unfitted throughout — it creates space rather than defining a waist; add a belt at the natural waist if you want shape · densely printed throughout, so the pattern does real covering work · take your usual size; the cut is generous by design · model is 5'7\" and wears a size M · in Riviera Stripe · machine wash cold, gentle cycle, hang to dry, warm iron while damp — and no fabric softener\u003c\/em\u003e\u003c\/p\u003e","brand":"Helena Bloom","offers":[{"title":"S","offer_id":54340122869973,"sku":"1048230199494-0","price":149.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54340122902741,"sku":"1048230199494-0","price":149.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54340122935509,"sku":"1048230199494-0","price":149.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54340122968277,"sku":"1048230199494-0","price":149.99,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":54340123001045,"sku":"1048230199494-0","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3691\/5925\/files\/ChatGPTImageJul26_2026_07_21_35AM_8.png?v=1785064916","url":"https:\/\/helenabloom.com\/products\/the-dawn-dress","provider":"Helena Bloom","version":"1.0","type":"link"}