{"product_id":"the-emmy-dress","title":"The Emmy Dress","description":"\u003cp\u003eRows of hand-drawn flowers climbing panel by panel — sage, buttercup, blush,\u003cbr\u003egold — with a plain cream stripe running between every one. A garden bed seen in\u003cbr\u003erows, or a bolt of old pillar-printed cotton cut into a dress.\u003c\/p\u003e\n\u003cp\u003eThe seams are the design, and they're doing three things at once. They're\u003cbr\u003eprincess seams: long curved lines running from the bust right down to the hem,\u003cbr\u003eshaping you the way darts would but spreading it along a curve rather than\u003cbr\u003epinching it at a point, which is why there's no bulk anywhere. They mean there's\u003cbr\u003eno horizontal waist seam at all, so nothing cuts across you and the line runs\u003cbr\u003eunbroken from neckline to floor. And they're the reason the print works — a dart\u003cbr\u003ewould break a stripe. A seam doesn't.\u003c\/p\u003e\n\u003cp\u003eOn the pastels, because this is worth being straight about. Flat pale colour worn\u003cbr\u003ehead to toe does drain a face; that's true and there's no arguing it. A pastel\u003cbr\u003eprint is a different thing entirely, and it's precisely what stylists recommend\u003cbr\u003einstead. These shades are complex rather than icy — sage rather than mint, gold\u003cbr\u003erather than lemon — with cream panels grounding them and pattern sitting right up\u003cbr\u003eat your neckline, which is where a light dress needs it. And there isn't a frill\u003cbr\u003eanywhere on it. Only seams.\u003c\/p\u003e\n\u003cp\u003eThe cloth was chosen for the construction rather than in spite of it: enough\u003cbr\u003estability to hold ten panels in register, keep its shape at every seam, and come\u003cbr\u003eout of a case without a crease across any of them. The colour holds through a\u003cbr\u003eweek of sun, too.\u003c\/p\u003e\n\u003cp\u003eFlat tan sandals, gold at the ear, and a long table under something green.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePolyester — a matte, structured weave that holds its shape, resists creasing and stays colourfast; not a breathable natural fibre · wide-set straps · sweetheart neckline with contrast cream binding · scoop back · princess-seamed bodice with no horizontal waist seam · gored panel skirt · engineered vertical panel print with floral columns and plain cream panels between · close through the bodice and waist, full and away through the skirt · densely printed panels — fully opaque · size to your bust; the bodice is seamed and fitted, so size up if you're between · model is 5'7\" and wears a size M · in Garden Rows · machine wash cold on gentle, hang to dry, cool iron or steam\u003c\/em\u003e\u003c\/p\u003e","brand":"Helena Bloom","offers":[{"title":"XS","offer_id":54399094456533,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":54398929469653,"sku":"4fc0179ad137bd13024bf5f962f86a49","price":129.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54398929371349,"sku":"1f23939b6f15ea5486d97c0881609d50","price":129.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54398929502421,"sku":"c90c1d2b76f07e0dbba9b22a076cced6","price":129.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54398929404117,"sku":"a2ac97dcfcd85b7f158639f8c78c820c","price":129.99,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":54398929436885,"sku":"3e5acf088dd6feced91b436f11869306","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3691\/5925\/files\/ChatGPTImageJul31_2026_07_49_55AM_7.png?v=1785498654","url":"https:\/\/helenabloom.com\/products\/the-emmy-dress","provider":"Helena Bloom","version":"1.0","type":"link"}