{"product_id":"the-luna-dress","title":"The Luna Dress","description":"\u003cp\u003eNavy, with a whole garden cut out of the hem — great open flowers and leaves with\u003cbr\u003ethe cloth actually removed from inside them, the openings bridged by fine white\u003cbr\u003eembroidery, the edge scalloped to follow every petal. Above them, small white\u003cbr\u003edaisies scattered across the skirt.\u003c\/p\u003e\n\u003cp\u003eThat's cutwork, and it's the real thing: a European needlework tradition from the\u003cbr\u003esixteenth century, and the direct ancestor of lace. Not printed to look like it —\u003cbr\u003ecut, then stitched back together by hand across the gaps. It's also the coolest\u003cbr\u003ething you'll wear all summer, because the air goes straight through it.\u003c\/p\u003e\n\u003cp\u003eThe bodice is cleverer than it looks. It's ruched from the bust all the way down\u003cbr\u003eto the hip — fine vertical gathers running the whole length, with no horizontal\u003cbr\u003eseam anywhere to cut across you. Gathered fabric like that reads as texture: your\u003cbr\u003eeye picks up the folds and the light caught in them, and simply never registers\u003cbr\u003ethe shape underneath. It's the most forgiving thing a bodice can do without a\u003cbr\u003escrap of shapewear involved. Take your usual size, incidentally — sizing up just\u003cbr\u003egives the gathers something to bunch into.\u003c\/p\u003e\n\u003cp\u003eThen it releases into the skirt at your hip and falls to that scalloped hem,\u003cbr\u003ewhich dips and rises rather than drawing a flat line across your calf.\u003c\/p\u003e\n\u003cp\u003eThe halter ties at your nape, so your neck carries the weight rather than your\u003cbr\u003eshoulders, and the ruched bodice grips your ribs to hold it there. Adhesive cups\u003cbr\u003eunderneath — and leave the cutwork alone. A slip under an openwork hem defeats\u003cbr\u003ethe whole point of it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLinen · halter neckline with beaded tie · bare back · fully ruched bodice running unbroken from bust to hip · dropped waist releasing into a gathered skirt · scattered white embroidered daisies · deep open cutwork border with a scalloped, shaped hem · close and gathered through the bodice, full through the skirt · the cutwork border is open by design — skin shows through at the hem, and that's the intention · take your usual size; the ruching gives, and sizing up makes it bunch · model is 5'7\" and wears a size M · in Midnight Daisy · machine wash cold, gentle cycle, hang to dry — take care around the cutwork — warm iron while damp\u003c\/em\u003e\u003c\/p\u003e","brand":"Helena Bloom","offers":[{"title":"XS","offer_id":54340231069909,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":54340124410069,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54340124442837,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54340124475605,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54340124508373,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3691\/5925\/files\/ChatGPTImageJul26_2026_07_58_48AM_1.png?v=1785067153","url":"https:\/\/helenabloom.com\/products\/the-luna-dress","provider":"Helena Bloom","version":"1.0","type":"link"}