{"product_id":"the-poppy-dress","title":"The Poppy Dress","description":"\u003cp\u003eChocolate brown, covered edge to edge in small painted folk marks — squiggles,\u003cbr\u003escallop chains, little leaves and flowers in green, blue, pink and gold — with\u003cbr\u003ebutter-yellow trim framing every edge of it. The collar, both sides of the\u003cbr\u003eplacket, the cuffs, and a deep band at the hem.\u003c\/p\u003e\n\u003cp\u003eThat trim is doing more than looking pretty. Brown in July can go heavy, and the\u003cbr\u003efix stylists name is exactly this: contrast piping breaking up the depth, and a\u003cbr\u003efabric that breathes. Linen and butter yellow, and suddenly a chocolate dress\u003cbr\u003ereads like summer rather than October. Which is the other thing worth knowing —\u003cbr\u003echocolate is the neutral everyone's reaching for this year, to the point that\u003cbr\u003ebrown dresses now sell out ahead of the black ones on the same rail.\u003c\/p\u003e\n\u003cp\u003eThe waist is elasticated, and yes, we know what that phrase does to people. But\u003cbr\u003econsider what it's actually for: a shirt dress hangs straight unless something\u003cbr\u003edraws it in, and this draws it in — properly, at your natural waist — with no zip\u003cbr\u003eto fight and no belt to find. Then it releases into a full flared skirt with\u003cbr\u003eenough body to swing when you walk. There are pockets, too.\u003c\/p\u003e\n\u003cp\u003eIt's short. Deliberately so, and the volume in the skirt is what makes it work —\u003cbr\u003eit moves with you rather than sitting against you. Sleeves to the elbow, arms\u003cbr\u003ecovered, collar up if you like.\u003c\/p\u003e\n\u003cp\u003eBrown leather sandals, gold at the ear, and the good part of the afternoon.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLinen · notched collar · full button-front placket · wide elbow-length sleeves with contrast cuffs · elasticated waist · side pockets · full flared mini skirt · butter-yellow contrast trim at the collar, placket, cuffs and hem · drawn in at the natural waist by the elastic, full through the skirt · a deep ground under a dense print — fully opaque · take your usual size; the elastic waist gives · model is 5'7\" and wears a size M · in Cocoa Folk · machine wash cold, gentle cycle, hang to dry — heat damages elastic, so no hot wash and no tumble dryer — warm iron while damp\u003c\/em\u003e\u003c\/p\u003e","brand":"Helena Bloom","offers":[{"title":"XS","offer_id":54360940773589,"sku":null,"price":129.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":54340124770517,"sku":"0046bb691798e8cb95fefb1938853e99","price":129.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54340124803285,"sku":"305feeaa1899a0a2c1ade61a640f31b1","price":129.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54340124836053,"sku":"2dc061e28323b25af3bce4459199c8e4","price":129.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54340124868821,"sku":"48e4b8bf396025eef22738e0e03da15c","price":129.99,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":54340124901589,"sku":"d2b16c3858e07aec9ab7f53f55b7bcd6","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3691\/5925\/files\/ChatGPTImageJul28_2026_08_04_46AM_1.png?v=1785240319","url":"https:\/\/helenabloom.com\/products\/the-poppy-dress","provider":"Helena Bloom","version":"1.0","type":"link"}