{"product_id":"the-zelie-dress","title":"The Zelie Dress","description":"\u003cp\u003eSome dresses ask you to hold your breath. This one asks you to catch it.\u003c\/p\u003e\n\u003cp\u003eHand-dyed the old way — indigo poured deep at the shoulders, then broken open into a sunburst of ochre, cobalt and cream across the hem — no two are ever exactly alike. It gathers from a soft tie-neck and swings away from the body on the walk, the kind of ease you only trust once you feel how it moves.\u003c\/p\u003e\n\u003cp\u003eThe secret is the cloth. A hemp blend gives it a dry, matte hand with real body, so it drapes off you instead of clinging — the difference between a piece of art and a beach throw-on. Balloon sleeves cuff neatly at the wrist; the placket buttons high for a collected look or opens to a deep, easy V. Wear it loose for pure float, or cinch a slim belt at the waist when you want the line drawn. It wears in, not out — softer every wash, never thinner.\u003c\/p\u003e\n\u003cp\u003eGolden hour, flat sandals, gold at the ear. Let yourself bloom.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHemp blend · gathered tie-neck with button placket · balloon sleeves with elastic cuffs · relaxed swing fit, mini length · opaque, deep neckline buttons up or ties open · runs generous, take your usual size or size down for less volume · model is 5'7\" wearing a size M · in Indigo Shibori · machine wash cold on gentle, hang to dry, warm iron while damp\u003c\/em\u003e\u003c\/p\u003e","brand":"Helena Bloom","offers":[{"title":"XS","offer_id":54745305546965,"sku":null,"price":139.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":54745044123861,"sku":"6009355149945","price":139.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54745044156629,"sku":"6009355149946","price":139.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54745044189397,"sku":"6009355149947","price":139.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54745044222165,"sku":"6009355149948","price":139.99,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":54745044254933,"sku":"6009355149949","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3691\/5925\/files\/ChatGPTImageSep2_2026_10_13_58PM.png?v=1788360240","url":"https:\/\/helenabloom.com\/products\/the-zelie-dress","provider":"Helena Bloom","version":"1.0","type":"link"}