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Summer Sale —  Up to 50% offEnds Sunday
FREE SHIPPING ON ALL US ORDERS& easy 30-day returns

The Ocean Dress

Regular price $259.99 Sale price$139.99
/
  • Free US shipping
  • Designed in CaliforniaDesigned in California
Size
Excellent 4.7
  • selling fast- restocked twiceselling fast- restocked twice

The Summer Edit — up to 50% off

Limited time · Ends Sunday

A cream column running from the neckline to the floor, front and back — and
framing it, great scrolling arabesques in turquoise, chartreuse and chocolate,
spilling over the shoulders and down the sleeves.

That column is doing quiet work. It's one long uninterrupted vertical with the
darker scrollwork sitting at the sides, which is the panelled arrangement that
sends the eye up and down rather than across you. And unlike most things cut this
loosely, this one arrives with its own answer: a fine tie belt to draw round your
natural waist and knot behind you — or leave hanging, and take the room instead.

What actually decides it is the bag and the shoe. A straw tote and a flat sandal
say holiday. A clutch, a wedge, one big gold earring, and it's dinner. Same
dress, entirely different evening.

And the sleeves go to the wrist — sun off your arms, something between you and
the restaurant air conditioning, linen breathing the whole time.

Linen · split V neckline with contrast trim · long wide bell sleeves with solid contrast cuff bands · loose kaftan cut with no waist seam · thin self-tie belt · floor length · solid contrast band at the hem · engineered placement print, scrolling arabesque framing a cream centre column front and back · relaxed and unfitted — tie the belt at your natural waist for shape, or leave it · densely printed at the sides on a mid-tone ground; the cream centre panel is pale, so a slip is the easy call · take your usual size; the cut is generous by design · model is 5'7" and wears a size M · in Capri Scroll · machine wash cold, gentle cycle, hang to dry, warm iron while damp

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.


Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.


Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.

The Ocean Dress