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The Selena Dress

Regular price $279.99 Sale price$139.99
/
  • Free US shipping
  • Designed in CaliforniaDesigned in California
Size
Excellent 4.7
  • selling fast- restocked twiceselling fast- restocked twice

The Summer Edit — up to 50% off

Limited time · Ends Sunday

Someone painted a herbarium across it — small bouquets of cornflower, marigold,
pink and olive scattered over warm parchment linen — and then, toward the hem,
the whole thing gathers itself into an ornamental border: lilac panels, gold
scrollwork, and a dark band grounding the very bottom.

Cream is supposed to be difficult after a certain age, and the usual complaint is
that it drains the face. Two things answer that here. This is a warm parchment
rather than an optical white, and the warm end of the family is the one that
makes skin look luminous rather than tired — it's the shade for anyone who has
quietly concluded she can't wear white. And it isn't a flat expanse of it: there
is a decorative band and a scatter of colour right at your neckline, which is
exactly where light dresses need it. Linen does the rest, catching the light so
the colour reads dimensional instead of chalky.

The shape is quietly considered. The straps tie, so you set the length yourself,
and the back is smocked to give across your ribs. The bodice sits smooth and
close with no gathering at the bust — which is the one detail that decides
whether a high waist reads as a shape or as something else — before the seam is
marked with a band and the skirt releases into a full gored sweep that falls away
from you rather than around you.

Tan sandals, gold at the ear, a warm lip, somewhere green to stand.

Linen · tie-bow shoulder straps with long tails · wide scoop neckline with decorative band · smooth fitted bodice with smocked back · high waist seam marked with a second band · full gored A-line maxi skirt · engineered placement print, scattered botanicals densifying into an ornamental bordered hem · close through the bodice, full and away through the skirt · a warm parchment ground — layer nude underneath, and check it in daylight · size to your bust; the straps tie to adjust and the smocked back gives · model is 5'7" and wears a size M · in Parchment Bloom · machine wash cold, gentle cycle, hang to dry, warm iron while damp

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.


Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.


Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.

The Selena Dress