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Summer Sale —  Up to 50% offEnds Sunday
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The Luna Dress

Regular price $259.99 Sale price$129.99
/
  • Free US shipping
  • Designed in CaliforniaDesigned in California
Size
Excellent 4.7
  • selling fast- restocked twiceselling fast- restocked twice

The Summer Edit — up to 50% off

Limited time · Ends Sunday

Navy, with a whole garden cut out of the hem — great open flowers and leaves with
the cloth actually removed from inside them, the openings bridged by fine white
embroidery, the edge scalloped to follow every petal. Above them, small white
daisies scattered across the skirt.

That's cutwork, and it's the real thing: a European needlework tradition from the
sixteenth century, and the direct ancestor of lace. Not printed to look like it —
cut, then stitched back together by hand across the gaps. It's also the coolest
thing you'll wear all summer, because the air goes straight through it.

The bodice is cleverer than it looks. It's ruched from the bust all the way down
to the hip — fine vertical gathers running the whole length, with no horizontal
seam anywhere to cut across you. Gathered fabric like that reads as texture: your
eye picks up the folds and the light caught in them, and simply never registers
the shape underneath. It's the most forgiving thing a bodice can do without a
scrap of shapewear involved. Take your usual size, incidentally — sizing up just
gives the gathers something to bunch into.

Then it releases into the skirt at your hip and falls to that scalloped hem,
which dips and rises rather than drawing a flat line across your calf.

The halter ties at your nape, so your neck carries the weight rather than your
shoulders, and the ruched bodice grips your ribs to hold it there. Adhesive cups
underneath — and leave the cutwork alone. A slip under an openwork hem defeats
the whole point of it.

Linen · halter neckline with beaded tie · bare back · fully ruched bodice running unbroken from bust to hip · dropped waist releasing into a gathered skirt · scattered white embroidered daisies · deep open cutwork border with a scalloped, shaped hem · close and gathered through the bodice, full through the skirt · the cutwork border is open by design — skin shows through at the hem, and that's the intention · take your usual size; the ruching gives, and sizing up makes it bunch · model is 5'7" and wears a size M · in Midnight Daisy · machine wash cold, gentle cycle, hang to dry — take care around the cutwork — warm iron while damp

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.


Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.


Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.

The Luna Dress