The Penelope Dress

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.

Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.

Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.