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Summer Sale —  Up to 50% offEnds Sunday
FREE SHIPPING ON ALL US ORDERS& easy 30-day returns

The Petunia Dress

Regular price $259.99 Sale price$129.99
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  • Free US shipping
  • Designed in CaliforniaDesigned in California
Size
Excellent 4.7
  • selling fast- restocked twiceselling fast- restocked twice

The Summer Edit — up to 50% off

Limited time · Ends Sunday

Some dresses whisper. This one tells a whole story.

A palm rises from a painted majolica urn, framed by an archway and scattered with blue botanicals — a single scene, hand-placed and mirrored front to back, on a ground the colour of warm cream. It is the kind of print that looks painted rather than printed, and it does all the talking, so you can keep everything else quiet: bare skin at the neck, a gold hoop, a flat tan sandal.

The plunge is deep on purpose, but never precarious — a structured, seamed bodice holds it in place and three small buttons close it right where they should, at the bust. Add a pair of adhesive cups and it stays exactly where you left it, through lunch and long after.

The puff sleeve is kept soft and modest, then the waist is nipped to your true middle, so the shape reads as hourglass, not volume. From there the skirt falls into a full fit-and-flare — fitted where you want holding, skimming where you don't, sweeping to the ankle with the tiled border running the hem like the edge of a favourite scarf.

Cream, painted blue, and unmistakably a dress — not a cover-up. Wearable art you can pour a glass of wine in.

Linen · seamed bodice with a three-button placket and back zip · fitted through the true waist, full fit-and-flare skirt · opaque through the printed skirt; the deep V is best worn with adhesive cups or a plunge bra · true to size — if you're between sizes, size up for the waist seam · model is 5'7" wearing a size M · in Grotto Blue · machine wash cold on gentle, hang to dry, warm iron while damp.

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.


Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.


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We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.

The Petunia Dress