The Florence Dress
- Free US shipping
-
Designed in California
-
selling fast- restocked twice
She's the white dress you'll remember wearing — the one for the garden party, the anniversary trip, the long golden evening you'll want to photograph.
Crafted from breathable linen broderie, her scalloped eyelet flowers catching the light, she falls from delicate ruffle straps through a smocked bodice that gives gently with you, into a tiered skirt that sweeps the floor and opens to a graceful slit.
The back dips low and ties with a soft bow — a little quiet drama for when you turn to leave.
She's naturally cooling and only grows softer with every wash, with that relaxed, lived-in ease linen is loved for, so she feels as effortless as she looks romantic. Add flat tan sandals and gold hoops by day, a heeled sandal and your hair swept up by night — she carries you from a garden lunch to a candlelit table without a second thought.
The kind of dress a stranger stops you to ask about — and the one you'll reach for when you want to feel like the most beautiful, unhurried version of yourself.
100% linen broderie anglaise (genuine eyelet cutwork) · maxi dress with ruffle straps, a square neckline, a smocked/shirred bodice, a tiered skirt with a thigh-high slit, and a low open back that ties with a self-bow · fitted and forgiving through the smocked bodice, easy through the skirt · the open back means no standard bra — the smocked bodice gives gentle support and stick-on or strapless cups work best; white eyelet is naturally see-through, so the body is lined , with a nude seamless slip recommended under the eyelet and nude seamless underwear under the high slit · maxi length runs long — length · in Coconut · machine wash cold on gentle or hand wash to protect the eyelet, hang to dry; linen's relaxed crinkle is part of its charm — cool iron or steam if you prefer it smoother
Returns & Refunds
Get your refund faster with easy online returns!
Return received within 30 days from delivery will be refunded to:
Original form of payment
To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com
We are available 24\7 for any question!
you can also contact us here
Click here for complete return details or international return information.
Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.
Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.
Estimated Delivery:
Handling (U.S & International): 1–3 business days
Transit (U.S & International): 2–9 business days
Total (U.S & International): 3–12 business days
Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.
We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.
For all international orders above $150, we won't charge any shipping fees.
Please visit our shipping page to view full shipping details.
