The Zoelle Dress

Name: The Zoelle Dress
Brand: Helena Bloom
Price: 129.99 USD
Availability: InStock

$259.99 $129.99

Free US shipping

Designed in California

Excellent 4.7

selling fast- restocked twice

A folk-tale told in black and cream — palm medallions, garden botanicals, and little berry hearts, drawn out like a scarf you'd frame and keep. The shirred bodice draws in at your true waist and moves with you, no zip, no fuss, before the skirt falls into that long, liquid sweep. It's an engineered scene, front and back, on a soft cream ground that stays light against your face — the kind of print you wear with flat tan sandals and a straw tote and nothing else competing. Wearable art, cut to be lived in.

Polyester · smocked bodice with fixed spaghetti straps, engineered front-and-back placement print, full gathered skirt · fitted through the waist, then flares · opaque through the skirt, no slip needed · the shirred bodice stretches to fit a range — size to your bust, adhesive cups for a fuller bust · model is 5'7" wearing a size M · in Folktale Cream · machine wash cold on gentle, hang to dry, cool iron or steam.

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@helenbloom.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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Loved by 12,000+ women

Excellent 4.7

your words

Wore this to my daughter's rehearsal dinner and didn't want to take it off. I'm 5'9" and usually nervous about midi lengths being awkward on me — this hits just right, mid-calf. The linen is substantial, fully lined, not a hint of see-through. Ordered my usual

Verified

Sarah M.

The detailing on this is gorgeous in person much better than the photos, honestly. I wear it with jeans for lunch and tucked into trousers for work.

Verified

Susan P.

this came for my granddaughters birthday party and I felt so good in it. I'm in my 50s and it's flattering without being tight anywhere. got compliments all afternoon

Verified

Marianne T.

62 and finally a dress that feels age-appropriate without feeling like I'm hiding. Flattering through the waist, covers the arms just enough. Got stopped twice on vacation asking where it was from.

Verified

Linda H.

Let Yourself Bloom

FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.

Please have your Order Number or email address ready!

You can also email us at Support@helenabloom.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.

Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Helena Bloom piece begins in California, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent California brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@helenabloom.com to get help with your order.

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